Title: Building a StoryBrand: Clarify Your Message So Customers Will Listen
Author: Donald Miller
Category: Non-fiction, Business
Summary: This book presents a proven seven-part framework that leverages the elements of powerful storytelling to transform business marketing and communication. Miller argues that customers don’t care about a company’s story — they care about their own — and demonstrates how brands can position the customer as the hero, position themselves as the guide, and clearly articulate a path to solving the customer’s problem.