Title: Cultish: The Language of Fanaticism
Author: Amanda Montell
Category: Non-fiction, Psychology
Summary: A fascinating exploration of how language creates belonging, influences behaviour and can be used to manipulate people within groups and communities.
Amanda Montell examines how cults and other influential groups use distinctive language, insider terminology and persuasive communication to attract followers and strengthen group loyalty. Drawing on examples ranging from religious cults and extremist movements to fitness communities, start-ups and social media influencers, she explores how language shapes belief, identity and our desire to belong.