Title: Good Strategy/Bad Strategy: The Difference and Why It Matters
Author: Richard Rumelt
Category: Non-fiction, Business
Summary: Stripping away business jargon and superficial goal-setting, Rumelt defines true strategy as identifying critical challenges and focusing energy and resources to overcome them. He identifies the hallmarks of “bad strategy” — such as fluff, failing to face problems, and mistaking goals for strategy — and introduces the core framework of “good strategy,” which consists of a clear diagnosis, a guiding policy, and coherent actions.