Title: Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
Author: Jim Collins & Morten T. Hansen
Category: Non-fiction, Business
Summary: Based on nine years of rigorous empirical research, this business book explores why certain companies thrive in uncertain, fast-moving, and tumultuous environments while others fail. Collins and Hansen identify the specific behaviors — including 20 Mile March discipline, Empirical Creativity (“bullets then cannonballs”), and Leading Above the Death Line — that enable “10X” companies to achieve exceptional, long-term performance despite unpredictability beyond their control.