Title: Switch: How to Change Things When Change Is Hard
Author: Chip Heath & Dan Heath
Category: Non-fiction, Business, Self-help
Summary: A practical guide to making lasting changes in personal life, workplaces and organisations by understanding human behaviour.
Chip and Dan Heath explain why change can be difficult and how to make it easier by aligning rational thinking with emotional motivation. They introduce a three-part framework — direct the Rider, motivate the Elephant and shape the Path — to help readers overcome resistance, change habits and achieve lasting improvements in their lives and organisations.