Title: To Sell Is Human: The Surprising Truth About Moving Others
Author: Daniel H. Pink
Category: Non-fiction, Business, Self-help
Summary: This book reveals that whether we realise it or not, we are all in sales. Pink shows how non-sales selling – persuading, convincing, and influencing others – occupies a huge portion of our daily work, and offers practical strategies based on modern social science to replace traditional sales tactics with empathy, clarity, and genuine connection.