Title: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Author: Michael E. Gerber
Category: Non-fiction, Business
Summary: Michael E. Gerber debunks the pervasive myth that people who start small businesses are entrepreneurs. Instead, he explains that they are usually technicians suffering from a “Entrepreneurial Seizure”—starting a business doing what they love, only to become trapped as overworked employees in a company they own. Using the allegory of Sarah and her pie shop, Gerber outlines the fatal assumptions of business ownership and presents a practical framework for working on your business rather than in it by building repeatable, systemised processes.